B2B social media marketing in India has evolved rapidly. Gone are the days when generic posts and corporate jargon did the job. In 2025, B2B social marketing is all about authenticity, value, and engagement. If you’re a B2B brand looking to drive leads through social media, here are five content formats that are truly delivering results:
1. Thought Leadership Carousels
Carousels on LinkedIn and Instagram that break down industry insights, trends, or case studies are highly engaging. They position your brand as an expert while offering bite-sized, valuable content. For Indian audiences, using region-specific examples adds even more credibility.
2. Video Explainers & Product Demos
Short-form video continues to dominate in 2025. Indian B2B buyers prefer watching quick explainers or use-case videos over reading long brochures. Use platforms like LinkedIn, YouTube Shorts, or even Instagram Reels for simplified demos and client success stories.
3. Live Webinars & AMA Sessions
Live sessions create a direct line of communication with your potential leads. Hosting Q&As with founders, tech heads, or clients can help establish trust. They’re also great for lead collection via pre-registration. Tip: Collaborate with Indian influencers in your industry to widen your reach.
4. LinkedIn Document Posts (PDFs/Slide Decks)
These carousel-like documents give your audience a downloadable, savable format. Think whitepapers, strategy checklists, or market outlooks tailored for Indian sectors—perfect for generating high-quality leads.
5. Client Testimonials & Use-Case Reels
Nothing builds trust faster than results. Use short testimonial clips or visual case studies to show how your solution solved a specific pain point. Keep it real, localized, and results-driven.
In 2025, B2B social media marketing is no longer about just being present—it’s about being smart, consistent, and strategic. By adapting these formats and aligning them with your Indian audience’s preferences, you’ll not only build engagement but also generate qualified leads effectively.
