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Sr. Digital Marketing Strategist

Job Description:-

At Codolin, we are looking for an enthusiastic marketing associate to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing campaigns.
Experience : 3-6 Years

Skills Required:-

  • Strategic Thinking: Ability to think strategically and develop comprehensive digital marketing strategies that align with business goals and objectives. Strong analytical skills to assess market trends, competitor activities, and consumer behavior.
  • Digital Marketing Expertise: In-depth knowledge of digital marketing channels, including social media, email marketing, search engine optimization (SEO), search engine marketing (SEM), content marketing, and display advertising. Proficiency in leveraging these channels to drive brand awareness, engagement, and conversion.
  • Analytical Skills: Strong analytical abilities to interpret data, track key performance indicators (KPIs), and measure the effectiveness of digital marketing campaigns. Experience with web analytics tools such as Google Analytics to extract actionable insights and optimize marketing strategies.
  • Creative Thinking: Creative mindset to develop innovative and engaging digital content, campaigns, and strategies that resonate with target audiences. Ability to brainstorm and implement creative solutions to marketing challenges and opportunities.
  • Leadership and Team Management: Leadership skills to lead and motivate cross-functional digital marketing teams, fostering collaboration, creativity, and accountability. Experience in mentoring and coaching team members to achieve their full potential and deliver outstanding results.
  • Communication Skills: Excellent communication skills, both written and verbal, to articulate digital marketing strategies, present findings and recommendations to stakeholders, and collaborate effectively with internal teams and external partners. Strong interpersonal skills to build and maintain positive relationships with clients and colleagues.
  • Project Management: Proficient project management skills to plan, execute, and oversee multiple digital marketing initiatives simultaneously. Ability to prioritize tasks, meet deadlines, and manage resources efficiently to drive project success and achieve business objectives.
  • Adaptability and Flexibility: Adaptability to thrive in a fast-paced and dynamic environment, where priorities and strategies may evolve rapidly. Flexibility to adjust strategies, tactics, and priorities in response to changing market conditions, emerging trends, and evolving business needs.
  • Technical Proficiency: Technical proficiency in digital marketing tools and platforms, including marketing automation software, CRM systems, content management systems (CMS), and social media management tools. Experience with HTML, CSS, and web design principles is a plus.
  • Client Management: Strong client management skills to build and maintain positive relationships with clients, understand their business objectives and marketing needs, and deliver customized digital marketing solutions that drive measurable results and ROI.

Roles & Responsibilities:-

  • Develop and Implement Digital Marketing Strategies: Lead the development and execution of comprehensive digital marketing strategies aligned with business objectives. Utilize market research, customer insights, and industry trends to inform strategy development.
  • Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, email, search engine marketing (SEM), and display advertising. Monitor campaign performance and adjust strategies as needed to achieve desired outcomes.
  • Content Strategy and Creation: Develop content strategies that resonate with target audiences and drive engagement. Collaborate with content creators to develop high-quality, relevant content for digital channels, including website, blog, social media, and email.
  • SEO and SEM Optimization: Lead efforts to optimize website content and structure for search engine visibility. Manage search engine marketing (SEM) campaigns, including keyword research, ad copywriting, and bid management, to maximize ROI and drive qualified traffic.
  • Social Media Management: Oversee social media strategy and execution across platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Create engaging content, monitor social media channels, and respond to customer inquiries and comments.
  • Analytics and Reporting: Utilize web analytics tools (e.g., Google Analytics) to track key performance indicators (KPIs) and evaluate the effectiveness of digital marketing efforts. Generate regular reports to stakeholders, providing insights and recommendations for optimization.
  • Budget Management: Manage digital marketing budgets effectively, allocating resources to optimize performance and achieve business objectives. Monitor spending, track ROI, and identify opportunities for cost savings and efficiency improvements.
  • Team Leadership and Collaboration: Provide leadership and guidance to digital marketing team members, fostering a collaborative and results-driven work environment. Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing initiatives with overall business goals.
  • Stay Updated on Industry Trends: Stay abreast of emerging digital marketing trends, technologies, and best practices. Continuously evaluate new tools and tactics to enhance digital marketing strategies and drive innovation.
  • Client Relationship Management: Act as a key point of contact for clients, understanding their business objectives and marketing needs. Collaborate with clients to develop tailored digital marketing strategies that deliver measurable results and drive business growth.
  • Testing and Optimization: Conduct A/B testing and other experimentation to optimize digital marketing campaigns and tactics. Use data-driven insights to refine strategies, improve performance, and enhance the customer experience.
  • Compliance and Regulatory Awareness: Ensure digital marketing efforts comply with relevant regulations and industry standards, including data privacy laws (e.g., GDPR, CCPA) and advertising guidelines (e.g., FTC regulations).

What do we offer you?

  • An opportunity to learn and grow in a fast-growing team of experts.
  • We don’t micro-manage. Manage your own time as you see fit
  • Fun atmosphere – let your hair down now and then. Work with interesting people from various backgrounds and creative & strategic minds.
  • Challenging tasks – Equip yourself by tackling new challenges.
  • A limitless ability to grow within the company. Many of our employees have been with us for more than 6 years and continue to grow and learn along with us.
  • We promote entrepreneurial thinking and action. At Codolin, it is a career, not a job!
  • Learn something new every day – Grow your career with bright possibilities
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