influencer marketing

When it comes to influencer marketing, bigger isn’t always better. Micro-influencers—those with 10,000 to 100,000 engaged followers—offer a unique advantage that mega-influencers often can’t: authenticity and trust. But how exactly can you leverage them to grow your business? Here are five creative ways to do it. 1. Leverage Their Niche Authority Micro-influencers are experts in […]